Pfizer GLocal FSME Summit 2019
16th Oct 2019 • CLAIRE HARPER
I was delighted to recently deliver a keynote speech for Pfizer. I was asked to open up their GLocal FSME Summit in London. Pfizer is one of the world's premier innovative biopharmaceutical companies, discovering, developing and providing over 170 different medicines, vaccines and consumer healthcare products to help improve the lives of millions of people in the UK and around the world every year. Pfizer's purpose is grounded in their belief that all people deserve to live healthy lives. The event was an opportunity for the Global Pfizer vaccine team to come together to celebrate success and discuss plans for 2020. There was over 60 people attending from all over Europe. Attendees covered disciplines within the Global team, including marketing, medical, regulatory and legal. I was delighted to kick off this meeting and inspire the team helping the audience to see the business from a different perspective. From my retail and consumer experience it is important to get the audience to review what they could do differently in their role and market. I provided stories how non-pharmaceutical businesses put customers at the very heart of their work, sharing insights into gathering and analysing customer data and showcasing how I have personally driven change through using customer insights and innovation. As the pharmaceutical industry is highly regulated, it was a great opportunity to share my retail expertise from Argos, Ocado, Sainsburys and Mamas & Papas on how colleagues can challenge themselves to think and do things differently. Feedback was very positive and it was a very engaging and inspiring event.